Where Desire and Opportunity Meet
“I never in a million years would have thought this business would be this rewarding. May will make a full year and this past year I have made a bit more than double than I ever had in any year, no matter what job I was working. Just wanted to say I appreciate all the training you put me through, and to this day, every deal, I always think of the tips I've learned from your training. Thanks again.” -Matt Rittmer-
We believe that in an ever more virtual world person-to-person sales are not only still relevant, they are essential. It is the relationship with the salesperson that the customer gains added value. Salespeople creating value in themselves, your dealership and the car is the philosophy in our approach to training.
START Recruiting and Training was started to recruit good people into auto sales. START provides candidates with a great training program designed around selling value, and then we place them in their new career.
Our candidates learn by doing! Every step of the sales process is role played so that from the moment they greet their first customer they have the confidence and the tools to create a new customer.
This isn't an exact science however START’s selection process does make a difference in the quality of candidates. The combination of a motivated candidate and START's training produces salespeople with great chance at a new career.
Through a rigorous recruiting and vetting process, we ensure that only the most qualified candidates are trained to work in your store.
Your dealership will even have the opportunity to interview our potential trainees before they start the course.
Therefore, you get to pick your own team without having to waste time and energy on recruitment and training.
You and your sales management team can spend your time focusing on what you do...selling cars and making money!
"When value exceeds price by one penny - They buy"
Day One - We cover the entire process in a lecture discussion format so that you understand why we do, what we do, and when we do it. This helps our candidates understand the big picture. We also cover what your day should look like and the daily effort needed to achieve the success you desire.
Day Two - We then role play the entire process. If you can role play with us you will be more confident and better prepared to meet a customer.
Day Three (How to be a long term pro) - We will cover the annuity of the car business. Showing if you remain in the business and develop relationships, what it could be worth to you in the long term.
If you would like more information: